Mobile Ad eCPMs Are Less Than Desktop Ad eCPMs (Mary Meeker's Internet Trends, 2012 D10 Conference)

Mary Meeker, an Internet analyst and partner at KPCB (Kleiner Perkins Caufield Byers), did a presentation on Internet trends at the 2012 AllThingsD D10 Conference. I embedded her full presentation below via Scribd. It is interesting that advertising effective CPMs (cost per 1,000 impressions) are higher on the desktop Internet than mobile Internet, even with mobile traffic growing so rapidly. According to her slides, as of May 2012, global mobile traffic was 10% of total global internet traffic, up from 4% in December 2010.

Source: Mary Meeker's Internet Trends D10 Conference 5/30/2012 (KPCB)

If interested, here's a chart showing the trend of internet advertising revenues in 1996. In January of 1996, internet ad revenues were less than $10 million.

KPCB Internet Trends 2012

Source: AllThingsD/KPCB

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