Wednesday, October 30, 2013

Why Chinese Aren't Big on Big Macs - Reuters TV (Interview with Shaun Rein)

Why Chinese aren't big on Big Macs (via Reuters TV)

Oct. 29 - Once considered premium dining in China, fast food giants McDonald's and KFC are losing ground to homegrown upstarts. Jane Lanhee Lee asks brand consultant Shaun Rein what's on the table next.



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