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Why Chinese Aren't Big on Big Macs - Reuters TV (Interview with Shaun Rein)
10/30/2013 02:59:00 AM
Why Chinese aren't big on Big Macs
Oct. 29 - Once considered premium dining in China, fast food giants McDonald's and KFC are losing ground to homegrown upstarts. Jane Lanhee Lee asks brand consultant Shaun Rein what's on the table next.
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